---
title: Get the Identity Shift Model Guide | Kraft Consulting
---

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Free Guide from Kraft Consulting

# The Identity Shift Model. Close on who they want to become.

Every objection your prospect gives you is really an identity conflict. This guide teaches you the five-stage framework that dissolves it without pressure, manipulation, or feeling like a salesperson.

1

Surface the current identity

2

Name the desired identity

3

Contrast the gap

4

Anchor the new identity

5

Reinforce after the yes

### What is inside

- All 5 ISM stages with exact language for each
- Why every objection is really an identity conflict
- How to close on identity, not price
- The moment in every call where the shift happens or does not
- Word-for-word examples for money, fear, and partner objections

900+

High-ticket clients enrolled

$4.3M

Contracted in 18 months

9yr

In high-ticket sales

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