Free Guide from Kraft Consulting
The Identity Shift Model.
Close on who they want to become.
Every objection your prospect gives you is really an identity conflict. This guide teaches you the five-stage framework that dissolves it without pressure, manipulation, or feeling like a salesperson.
1
Surface the current identity2
Name the desired identity3
Contrast the gap4
Anchor the new identity5
Reinforce after the yesWhat is inside
- All 5 ISM stages with exact language for each
- Why every objection is really an identity conflict
- How to close on identity, not price
- The moment in every call where the shift happens or does not
- Word-for-word examples for money, fear, and partner objections
900+
High-ticket clients enrolled
$4.3M
Contracted in 18 months
9yr
In high-ticket sales
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